Jul 23, 2020
Title: Vulnerability,
Leadership & Class
Bio:
As newly named president of e-commerce analytics firm
Profitero, Sarah Hofstetter has a front-row look at the
coronavirus-induced online buying boom—including which products are
enjoying a huge boost from stay-at-home orders.
Hofstetter became one of the most recognizable names in the ad
agency business during her 13-year stint at 360i, most recently as
chairwoman and CEO. She left the agency in 2018 to become president
of Comscore, joining her longtime professional colleague Bryan
Wiener, who at the time was Comscore’s CEO. Wiener and
Hofstetter left Comscore in March 2019 after less
than a year, citing differences with the board. Wiener was named
CEO at Profitero last month at the same time Hoffstetter joined the firm,
whose services aim to help brands optimize their e-commerce sales,
inventory and content strategies.
In this wide ranging interview, we
cover:
1. CEO LIFE
2. COVID-19
3. online business
4. holocaust survivors
5. being an open book
6. branding 101
And much much more!-- -- 